Reviews.io (formerly REVIEWS.co.uk) is a UK-headquartered review platform pitched at e-commerce. It looks like Trustpilot's neater younger cousin, with a stronger focus on Google Shopping integrations and a clearer route into closed-loop verified reviews.
Reviews.io aggregates two distinct review streams: company reviews (about the retailer) and product reviews (about specific items the retailer sold). Both can be invitation-based and tied to a real transaction, which puts Reviews.io closer to the closed-loop end of the spectrum than Trustpilot. Consumers can also leave reviews directly on a brand's Reviews.io page without an invitation, in which case the verification status differs.
The platform sells itself on integrations: order-confirmation triggers, Klaviyo and Shopify hooks, Google Seller Ratings, Google Shopping product feeds with star ratings, and on-site widgets ranging from carousels to floating pop-ups. The pricing is tiered, and the most useful features (Google integrations, advanced widgets, video reviews) typically sit at the higher tiers.
Businesses can flag reviews and request moderation in line with Reviews.io's published policy. As with Trustpilot, paid tiers don't buy removal of legitimate reviews — they buy the tooling to gather and display them at speed.
Reviews.io is the platform you use when Trustpilot feels a bit too 2014 and you'd quite like the stars to also appear inside Google Shopping. The interface is calmer, the integrations are slicker and the marketing decks are well-designed. The underlying incentive structure — businesses pay, consumers post, the platform earns — is identical. You're just paying for a different shade of green tick.
Reviews.io is a credible option, particularly for UK e-commerce, and the closed-loop invitation model is structurally more rigorous than open posting. As a consumer, the most useful single trick is to check whether the reviews you're reading carry a verified-purchase indicator and, if so, to read those reviews preferentially. As a business, the question is whether the volume you'll generate justifies the tier you'll need to enable Google integrations.
The biggest practical difference is that Reviews.io is built around invitation-based reviews tied to e-commerce orders, with strong Google Shopping integration. Trustpilot is more open-posting in shape. Both have paid tiers; both moderate against published policies.
Reviews collected through invitation links tied to real orders are verified to that standard. Reviews left directly on a brand's public page without an invitation are not held to the same proof of transaction.
Yes — through the platform's Google Seller Ratings and Product Ratings integrations, available at certain paid tiers and subject to Google's eligibility criteria.
Yes. Like other major platforms, Reviews.io moderates against published rules but does not remove reviews simply for being negative.
Yes. The company is headquartered in the UK.